Rema dropped his latest release with an idea built to connect music and people. His new single “Kelebu” launched alongside a global $10,000 dance challenge, quickly sparking a wave of creativity on TikTok and Instagram. Dancers, street crews, and everyday fans joined in, sharing routines that carried the song into timelines and group chats. Each clip added a fresh moment to the track’s rollout, turning the release into a shared online activity.
Why the dance challenge?
In a recent interview, Rema explained that the challenge was designed to make Kelebu live beyond the stream.
I wanted people to bring the song to life in their style,” he said. “When someone hears the beat and turns it into movement, it gives the track a different kind of energy.
He added that the idea came from wanting to create a connection between the sound and the listener’s own creativity:
I’ve seen how a dance can carry a song into places it might never reach. This is my way of letting people own the music in their own way.
A quick look at “Kelebu”
Released on August 1, 2025, Kelebu is produced by London, Ambezza, and Nik D, with Leandro “Dro” Hidalgo handling the mix. The song brings a steady, danceable rhythm, rooted in street pop and lifted by a melodic hook that stays with you. Its polished beat gives dancers space to bring their own style without overcrowding the groove.
The music video dropped alongside the single, directed by an in-house creative team, and officially released on YouTube. It visually complements the track with clean framing and a mood that matches the song’s playful and magnetic character. Kelebu feels like it was built with a dance floor in mind, even before the challenge came into play.
The $10,000 dance invite
Alongside the single’s release, Rema announced the challenge: post a dance routine to “Kelebu” on TikTok or Instagram Reels for a shot at the cash prize.
@heisrema $10K for whoever come up with a EASY dance for KELEBU. out this Friday!
Submissions poured in from across the globe, some polished and precise, others raw and full of personality. The feed quickly filled with entries, tagged friends, and reposted duets, giving the track constant visibility.
POP Boys take the spotlight
After weeks of entries, POP Boys emerged as the winners. Their choreography was sharp, in sync, and in perfect step with the song’s pulse. The performance was share-ready, easy to watch again, and matched the mood of “Kelebu” without overcomplicating it. Rema announced their win on his socials, giving them both recognition and reach.
Beyond the $10K Prize
The Kelebu dance challenge made the release feel like a shared moment. It brought dancers and music fans into the same space, each adding their own spin to the track. Even after the winner was announced, the entries kept circulating, keeping the song in motion online.
