Beyond The Stage: 8 Nigerian Artists Thriving in Business

by Ukenya Emmanuel

Nigeria’s music scene is not only producing chart-topping hits but also launching some of the country’s most dynamic entrepreneurs. Today, several Nigerian artists are extending their talents beyond the studio, diving into industries like real estate, fashion, tech, and more. Here’s a look at eight prominent artists who are redefining what it means to be a multifaceted entrepreneur in Africa.


Wizkid

Grammy-winning artist Ayodeji Ibrahim Balogun, better known as Wizkid, has made a significant impact in both real estate and fashion. Beyond music, Wizkid has invested heavily in property development, and his clothing line showcases his unique fashion sense and business acumen. His ventures have solidified his status as a modern mogul, proving he’s as savvy in business as he is in music.

Don Jazzy

As the founder of Mavin Records, Don Jazzy is a powerhouse in the music industry, but his reach extends much further. He co-founded Flobyt, a public Wi-Fi service, and has stakes in real estate and the oil and gas sector. Recently, he launched Jazzy’s Burger and a beauty line, Drip Beauty, showing his versatility across industries and his skill in building successful brands outside of music.

Mr Eazi

Known for his innovation in Afrobeats, Mr Eazi is also a tech entrepreneur and investor. He co-founded Obiwezy, an electronics platform, and Empawa Africa, a music incubator for emerging talents. His venture capital firm, Zagadat Capital, supports African tech startups, making Mr Eazi a prominent player in Africa’s business and creative ecosystems.

Zlatan Ibile

Omoniyi Temidayo Raphael, famously known as Zlatan, is known for his vibrant performances and the viral “Zanku” dance style. Recently, he’s ventured into fashion with his clothing line, “Zanku To The World,” which is gaining attention among his fans and fashion enthusiasts alike. Zlatan’s move into fashion is a testament to his growing influence outside the music scene.

Banky W

From music to politics and business, Banky W (Olubankole Wellington) has made waves in multiple arenas. He co-founded Sooyah Bistro, a restaurant chain specializing in Nigerian street food, bringing local flavors to a wider audience and creating jobs. In addition to his business ventures, Banky W’s political engagement showcases his commitment to making a difference beyond entertainment.

Davido

Davido (David Adeleke) has turned his fame into a business powerhouse. Known for endorsements with global brands like Puma, he also invests in real estate and cryptocurrency and owns a clothing line and supermarket. Davido’s ventures prove that his entrepreneurial spirit matches his music success, allowing him to make a mark in multiple industries.

Patoranking

Patoranking (Patrick Nnaemeka Okorie) is renowned for his philanthropy and entrepreneurial efforts. His Patoranking Foundation provides scholarships and supports small businesses, impacting young Africans and empowering the next generation of leaders. His focus on education and entrepreneurship highlights how artists can create lasting social change.

2Baba

Innocent Ujah Idibia, or 2Baba, is a music legend whose business ventures have expanded his legacy. His real estate investments and Lagos nightclub, Rumours, demonstrate his acumen in hospitality and property. With a strong business portfolio, 2Baba shows that longevity in entertainment can translate into sustained success in other fields.


These artists aren’t just reshaping the Nigerian music scene; they’re pioneering change across industries in Africa. From fashion and real estate to tech and philanthropy, their entrepreneurial spirit and business ventures are a testament to the diverse potential of African creatives. Through their work, they’re redefining what it means to be a successful artist in today’s world and paving the way for the next generation of innovators.d their ventures are a testament to the entrepreneurial spirit driving the continent’s creative industries forward.

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