Grammy Award-winning artist Burna Boy has broken his own record with the release of his debut single for 2024, titled “Higher.” The song has achieved the biggest streaming debut for a solo African song in Spotify history, surpassing the record previously held by the hit song “City Boys.” This accomplishment highlights Burna Boy’s enduring influence and success in the global music scene.
Track’s Alignment with PROTECT and R.E.A.C.H
“Higher” features an Amapiano sound and lyrics that express gratitude for life, success, and family. Additionally, the single aligns with Burna Boy’s ongoing efforts through Project PROTECT, an initiative he founded to provide financial, medical, and legal assistance to communities affected by systemic violence and poverty. Furthermore, the song’s message of hope and resilience mirrors the goals of both Project PROTECT and The R.E.A.C.H. (Reach Every Available Communal Household), which focus on improving the quality of life in underserved communities.
The “Higher” Music Video
The music video for “Higher” documents Burna Boy’s heartfelt return to Port Harcourt. Directed by Burna Boy and Asurf, the video captures poignant moments of his visit to his childhood home and local villages. It showcases Burna Boy and volunteers from Project PROTECT and The R.E.A.C.H. distributing essential supplies and highlights their joint educational and healthcare initiatives. It also includes significant contributions to the University of Port Harcourt Teaching Hospital. The video serves as proof of Burna Boy’s commitment to giving back to his roots.
Burna Boy’s Achievements
Burna Boy has achieved numerous groundbreaking milestones in his career. For instance, he made history with his Grammy performance and record-breaking tours in the US and Canada. Moreover, in 2023, he headlined a stadium in the UK, becoming the first African artist to do so, and subsequently repeated this feat at London Stadium on June 29, 2024. Additionally, Burna Boy became the first Nigerian artist nominated as a lead artist outside the global music categories at the Grammys for his hit single “Sittin’ On Top Of The World.” Notably, this single, featuring 21 Savage, was nominated for Best Melodic Rap Performance.
Linking Achievements and Humanitarian Work
Burna Boy’s success in the music industry is paralleled by his humanitarian efforts, which are prominently reflected in his single “Higher.” Through his initiatives like PROTECT, he has made significant contributions to improving lives in his l community. His ability to balance his remarkable achievements with meaningful social contributions showcases his unique personality and the depth of his character. Burna Boy remains an incredible artist, whose music and humanitarian work continue to inspire and uplift people around the world.
